HOW-FAB

Introducing the brand-new How Fab Kids Collection — a bright, playful and fragrance-led range created to make everyday hair care more fun for children and easier for parents. Combining effective, easy-to-use formulas with bold packaging and exciting scents, How Fab has been developed to bring something fresh and different to the kids’ haircare category. At the heart of the collection is a distinctive sweet fragrance profile inspired by... Read More

Introducing the brand-new How Fab Kids Collection — a bright, playful and fragrance-led range created to make everyday hair care more fun for children and easier for parents. Combining effective, easy-to-use formulas with bold packaging and exciting scents, How Fab has been developed to bring something fresh and different to the kids’ haircare category. At the heart of the collection is a distinctive sweet fragrance profile inspired by candy, bubblegum and cool mint, giving the range an instantly recognisable How Fab identity that kids will love. Designed with everyday family life in mind, the collection focuses on softness, manageability and simple haircare solutions while delivering the strong fragrance and standout shelf appeal today’s customers are looking for. New, fun and unmistakably How Fab — kids’ haircare just got a whole lot more exciting.